Cosmetics with no rules. Jolie Beauty is a cruelty-free makeup brand, designed for the creative and free! We create products for the makeup lovers, creators & artists alike. Created by a team of in-house makeup artists in 2017. Each product has been carefully trialled and tested by our very human team. We also will never supply mink eyelashes in our store. When our lush cruelty free lashes are so thick - who would need to?